Friday, October 28, 2011

Samsung overtakes Apple in smartphone sales

Samsung overtook Apple to become the world's biggest seller of smartphones between July and September.

Research from Strategy Analytics showed that Samsung sold 27.8 million smartphones in the three month period, compared with 17.1 million from Apple and 16.8 million from Nokia.

The consultancy said Apple's growth was hindered by customers waiting for the launch of the new iPhone 4S.

Apple's number four slot in total handset sales was taken by China's ZTE.

Nokia was the top handset seller with a 27.3% market share, followed by Samsung with 22.6% and LG with 5.4%.

ZTE took 4.7%, pushing Apple into fifth place with 4.4%.

The report came shortly after the release of Samsung's third-quarter results, which showed profits falling 23% as strong growth in its mobile phone business was overshadowed by a poor performance in the memory chip arm.

Handset profits more than doubled to 2.52tn won ($2.3bn; £1.4bn) on strong sales from its Galaxy smartphones.

"Samsung's rise has been driven by a blend of elegant hardware designs, popular Android services, memorable sub-brands and extensive global distribution," said Alex Spektor from Strategy Analytics.

"Samsung has demonstrated that it is possible, at least in the short term, to differentiate and grow by using the Android ecosystem."

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